(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key Stats & Takeaways20+ new insights on the influence of AI on shopper habits and preferences2,273 US online shoppers surveyed in this quantitative UX studyWhile shoppers are rapidly adopting AI for product discovery, critical hesitation remains around accuracy, imagery, and purchasing authority, making transparent design and easy fact-checking essential for retailersWe’ve released new Quantitative Insights into the perceptions and usage of AI tools in ecommerce, adding to our growing body of data on the habits and preferences of online shoppers.These insights are survey-based data visualizations that complement and deepen our large-scale UX research findings of shoppers’ AI engagement.The 20+ insights address the use of AI in the online shopping experience, spanning a breadth of topics: product research e

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 10 “Mass Merchant” UX case studies.This follows from our large-scale user testing of Mass Merchant UX and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.10 Mass Merchant UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 10 in-depth Mass Merchant UX case studies.The 10 sites have been manually assessed across 500+ research-based UX parameters relevant to Mass Merchant ecommerce, resulting in 5,600+ weighted UX performance scores and 4,600+ best practice examples from these desktop and mobile sites.Each of the 5,600+ UX performance scores from the 10 Mass Merchant and Department Store case studies

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 7 “E-cigarette & Vaping” UX case studies.This follows from our large-scale UX user testing and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.7 E-cigarette & Vaping UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 7 in-depth E-cigarette & Vaping UX case studies.The 7 sites have been manually assessed across 500+ research-based UX parameters relevant to E-cigarette & Vaping ecommerce, resulting in 3,600+ weighted UX performance scores and 2,500+ best practice examples from these desktop and mobile sites.Each of the 3,600+ UX performance scores from the 7 E-cigarette & Vaping case studies is summ

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 6 new “B2B Electronic Components & Machinery” UX case studies.This follows from our large-scale user testing on B2B Electronic Components & Machinery UX and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.6 B2B Electronic Components & Machinery UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 6 in-depth B2B Electronic Components & Machinery UX case studies.The 6 sites have been manually assessed across 420+ research-based UX parameters relevant to B2B Electronic Components & Machinery, resulting in 2,600+ weighted UX performance scores and 2,000+ best practice examples from these desktop and mob

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key TakeawaysBaymard has new qualitative UX research on Event Ticketing UXThe research uncovered UX issues and identified UX solutions specific to Event Ticketing users and sitesAt a high level, Event Ticketing users struggle with pricing communication and seat-selection transparency, leading to numerous abandonments during our test sessionsKey Stats2,400+ hours usability testing, analyzing, and researching the UX of Event Ticketing sites463 qualitative participant/site usability test sessions following the “Think Aloud” protocol2,800+ medium-to-severe usability issues in testingToday at Baymard, we’re announcing the launch of our new Event Ticketing UX research.This research study focused on primary and secondary ticketing marketplaces, venue platforms, and performing arts centers offering a wide variety o

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 10 “B2B Medical & Pharma” UX case studies.This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.10 B2B Medical & Pharma UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 10 in-depth B2B Medical & Pharma UX case studies.The 10 sites have been manually assessed across 400+ research-based UX parameters relevant to B2B Medical & Pharma, resulting in 3,400+ weighted UX performance scores and 2,600+ best practice examples from these desktop and mobile sites.Each of the 3,400+ UX performance scores from the 10 B2B Medical & Pharma case studies is summarized i

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key TakeawaysBaymard has new research on Accounts & Self-Service UXThe research uncovered UX issues and identified UX solutions specific to the Accounts area of ecommerce sitesMuch has changed in account security and sign in, order management and tracking, and order returns since our last large-scale research in 2018Key Stats4,000+ new hours of Accounts & Self-Service research1,400+ usability issues observed in testing1,000+ US adults surveyed as part of our complementary quantitative researchToday at Baymard, we’re announcing the launch of our new updated and expanded Accounts & Self-Service UX research.We first investigated UX issues in Accounts & Self-Service in 2018.In this update, we’ve retested all the UX issues observed in 2018, verified all our UX solutions, wrote new guidelines based on newly obser

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 7 “Telco” UX case studies.This follows from our large-scale user testing on Telco UX and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.7 Telco UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 7 in-depth Telco UX case studies.The 7 Telco sites have been manually assessed across 500+ research-based UX parameters relevant to Telco providers, resulting in 3,100+ weighted UX performance scores and 2,400+ best practice examples from these desktop and mobile sites.Each of the 3,100+ UX performance scores from the 7 Telco case studies is summarized in the interactive scatterplot below — showing you ho

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key TakeawaysBaymard has new qualitative UX research on Insurance UXThe research uncovered UX issues and identified UX solutions specific to Insurance users and sitesAt a high level, Insurance users struggle with unfamiliar concepts, friction-filled quote flows, and brand trustKey Stats4,700+ hours usability testing, analyzing, and researching the UX of Insurance sites220 qualitative participant/site usability test sessions following the “Think Aloud” protocol1,700+ medium-to-severe usability issues in testingToday at Baymard, we’re announcing the launch of our new Insurance UX research.8 US and 12 UK Insurance sites were tested, including providers (some of whom are also banks) and aggregators (where test participants could compare Insurance quotes across many providers).The 9 UK Insurance sites tested wer

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)How much revenue is your site losing each month because of unnecessary UX friction?If you are like most ecommerce leaders or UX managers, you know that friction points across checkout, product pages, and navigation cause shoppers to abandon.Yet, when competing for roadmap resources or budget approvals, UX research is often categorized as an internal software or subscription expense rather than a top-line revenue driver.Without concrete financial estimates to back up your design priorities, critical usability improvements often get pushed aside.To help you translate UX friction into clear commercial impact, Baymard has developed an Opportunity Sizing Calculator.This tool converts Baymard’s actionable user research into quantifiable projections, showing you the exact revenue you can unlock by systematically a