(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key Stats & Takeaways30+ new insights on Flight Booking & Airline shopper habits and preferences3,125 US online shoppers surveyed in this quantitative UX studyFlight Booking & Airline shoppers use a variety of sources when looking for flights, are highly likely to participate in loyalty programs, and commonly bundle other travel-related bookings at the same time, particularly when travelling for business.At Baymard, we’ve just released new Quantitative Insights into people who shop on “Flight Booking & Airlines” sites, expanding our understanding of the habits and preferences of online shoppers in this category.These insights are visualizations based on survey data that supplement and support our large-scale UX research findings and benchmarking of the Flight Booking & Airlines industry.The 30+ insights add

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key Stats & Takeaways40+ new insights on Apparel & Accessories shopper habits and preferences1,922 US online shoppers surveyed in this quantitative UX studyApparel and accessories shoppers face uncertainty at every stage of their journey, from how their self-identification corresponds to retailer categories to how they evaluate fit on the product pageWe’ve released new Quantitative Insights into people who shop on “Apparel & Accessories” sites, adding to our growing body of data on the habits and preferences of online shoppers across key ecommerce categories.These insights are survey-based data visualizations that complement and deepen our large-scale UX research findings and benchmarking of the Apparel & Accessories industry.The 40+ insights cover the Apparel & Accessories online shopping experience across

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key Stats & Takeaways30+ new insights on Furniture & Home Decor shopper habits and preferences1,598 US online shoppers surveyed in this quantitative UX studyFurniture and home decor shoppers prioritize fit confidence and delivery factors, and take a long-term view when making purchase decisionsAt Baymard, we’ve just released new Quantitative Insights into people who shop on “Furniture & Home Decor” sites, expanding our understanding of the habits and preferences of online shoppers in this category.These insights are visualizations based on survey data that supplement and support our large-scale UX research findings and benchmarking of the Furniture & Home Decor industry.The 30+ insights address the furniture and home decor online shopping experience, spanning a breadth of topics: online trip drivers, produc

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key TakeawaysAt Baymard, we’ve conducted 650+ hours of new Online Grocery research, for a total of 1,700+ hours across multiple Online Grocery studiesOur new research has uncovered 670+ new usability issues specific to the ecommerce Groceries experience, adding up to a total of more than 1,200 issues observed across Grocery sitesThe research has resulted in new and updated Grocery guidelines that describe the issues, as well as design patterns verified to perform well for usersWe’ve added 8 new Grocery guidelines to our existing Grocery UX research catalogOur Baymard research team has spent 650+ hours usability testing and researching Online Grocery features, layouts, content, and designs — enhancing and expanding our existing research on this industry and bringing our total to 1,700+ hours of Grocery UX re

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key Stats & Takeaways30+ new insights on Home & Hardware shoppers’ habits and preferences3,023 US shoppers surveyed in the quantitative UX studyHome & Hardware shoppers prioritize price and brand, loyalty programs, and in-store visitsAt Baymard, we’ve just released new Quantitative Insights into people who shop on “Home & Hardware” sites, expanding our understanding of industry-specific ecommerce user preferences and attitudes.These insights are visual, survey-backed data that highlight user habits and preferences to supplement and support our large-scale UX research findings and benchmarking of the Home & Hardware industry.The 30+ insights address the home and hardware shopping experience, ranging from need triggers, product comparison behaviors, in-store usage, loyalty programs, purchasing factors, and re

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 9 “Electronics & Office” UX case studies.This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.9 Electronics & Office UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 9 in-depth Electronics & Office UX case studies.The 9 electronics and office equipment sites have been manually assessed across 500+ research-based UX parameters relevant to Electronics & Office, resulting in 5,000+ weighted UX performance scores and 3,900+ best practice examples from these desktop and mobile sites.Each of the 5,000+ UX performance scores from the 9 Electronics & Office

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new Mobile App UX benchmark with 10 case studies from the Apparel & Accessories and Furniture & Home Decor industries.This follows from our large-scale user testing research, and adds to our existing ecommerce UX benchmark.10 New Mobile App UX Case Studies and the Overall PerformanceEach of the 10 native mobile apps in the benchmark has been manually benchmarked across 340+ research-based UX parameters relevant to its individual industry.Get Premium access to review your own site or have it audited by Baymard researchers. This provides you with 3,300+ performance scores and 2,500+ new mobile app UX design best practice examples from these apps and markets:7 new Apparel & Accessories app case studies from: ASOS, Macy’s, H&M, Nordstrom, Nike, GAP, and Marks & Spencer3 new Fur

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key TakeawaysNew UX-Ray plugin for Figma applies Baymard’s large-scale research to your UX designsIdentify the most impactful UX changes for your designs and get a prioritized listSecure faster design approvals and shorten feedback loops by linking objective UX research for every design decisionConduct quick competitor analysis by scanning competitor screenshots to see what they do well and where they fall shortEcommerce UX/UI designers are expected to ship high-converting user experiences at speed, often balancing work across multiple projects that range from full page overhauls to feature tweaks.Without the time or resources for primary research, designers have to rely on their gut feeling when making design decisions.This approach has its drawbacks:Slows production: Design approvals stall under subjectiv

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)At Baymard, we’ve just released a new UX benchmark with 10 “Home & Hardware” UX case studies.This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.In this article, we give you a snapshot of the overall UX performance.10 Home & Hardware UX Case Studies and the Overall PerformanceGet Premium access to review your own site or have it audited by Baymard researchers. These are the 10 in-depth Home & Hardware UX case studies.The 10 home improvement and hardware sites have been manually assessed across 500+ research-based UX parameters relevant to Home & Hardware, resulting in 5,000+ weighted UX performance scores and 4,000+ best practice examples from these sites.Each of the 5,000+ UX performance scores from the 10 Home & Hardware case studies is summarized in the interact

(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.)Key TakeawaysHealth and Beauty users need to replicate the “in-store experience” as much as possible using website featuresFailure to provide key visuals or other features can quickly lead to abandonment in favor of competing Health and Beauty sitesKey Stats3,000+ hours of new Health and Beauty research1,200+ medium-to-severe usability issues were observed during Health and Beauty testing490+ Health and Beauty guidelines included in our Health and Beauty research studyAt Baymard our research team has spent 3,000+ hours on new large-scale qualitative usability testing and research focusing on Health and Beauty website features, layouts, content, and designs.This study tested 18 U.S. sites, though several are owned by international companies.These sites span three categories — Direct Brand, Specialty Beauty R