Orange Apron Media, the retail media network for The Home Depot, was using different systems for its on-site and off-site advertising businesses until it decided to unify them in October 2024 — and it’s now reaping the benefits through partnerships with Reddit, Pinterest’s Media Network Connect, Yahoo and The Trade Desk. Using the different systems […]The post Home Depot retail media network strengthens non-endemic advertising appeared first on Digital Commerce 360.

Walmart announced an acquisition that could deepen its data and ad options, bringing Vibe.co and its platform under the retailer’s control. The retail giant announced it will acquire Vibe.co, a self-serve connected TV platform. Vibe.co offers technology to evaluate streaming ad campaigns. At Walmart, those offerings will carry over to small and mid-sized consumer brands. […]The post Walmart to acquire Vibe.co, growing data and connected TV capabilities appeared first on Digital Commerce 360.

Stitch Fix is expanding its artificial intelligence (AI)-powered style visualization platform, giving clients a new way to see themselves in recommended outfits as they browse. The online personal styling service announced June 24 that clients can now generate images of themselves in suggested looks on demand. The capability is part of Stitch Fix Vision, an […]The post Stitch Fix Vision platform adds ‘see it on me’ feature appeared first on Digital Commerce 360.

Leading online retailers from Amazon and Walmart to Gap and Levi Strauss continue to implement new artificial intelligence (AI) solutions to drive outcomes across their operations — and as they do, new survey data shows that shoppers are getting more comfortable with the AI tools being used. However, that increasing level of comfort accompanies key […]The post Ecommerce Trends: How data and AI strategies determine where consumers shop appeared first on Digital Commerce 360.

Ecommerce software provider Salesforce released updates to its platform, Agentforce Commerce, adding artificial intelligence (AI) agents for both business-to-business (B2B) and business-to-consumer (B2C) brands. On the B2B end, Salesforce said, it has introduced AI agents, “full headless flexibility” and business search. It seeks to help B2B companies streamline both the purchasing experience for customers and […]The post Salesforce releases AI agents among B2B ecommerce updates appeared first on Digital Commerce 360.

Gap Inc. is turning to artificial intelligence (AI) to streamline its marketing engine, aiming to deliver more relevant content and reduce friction across its ecommerce channels. In a June 22 announcement, the retailer said it’s working with Google Cloud, Zeta Global and Publicis Sapient on an AI-led overhaul of its marketing organization. The initiative will […]The post Gap launches AI marketing overhaul with Google Cloud, Zeta and Publicis Sapient appeared first on Digital Commerce 360.

The first 24 hours of Amazon’s Prime Day event led to the most U.S. ecommerce sales in a day so far this year, according to data from Adobe Analytics. On June 23, U.S. ecommerce sales reached $8.3 billion, marking 5.3% year-over-year growth versus the first 24 hours of Amazon’s Prime Day event in 2025. It’s […]The post Amazon Prime Day 1: U.S. ecommerce sales top $8 billion appeared first on Digital Commerce 360.

Multiple retailers have joined the Uber Eats marketplace to enable third-party last-mile delivery from their stores, Uber Eats has announced. Among them are retailers that currently rank in the Top 2000 and Europe Database, as well as FedEx Office. Although the latter’s role in the database is largely as a carrier, FedEx Office sells packing […]The post Uber Eats marketplace adds handful of retailers appeared first on Digital Commerce 360.

Amazon’s Prime Day event in 2026 arrived earlier than usual, running for four days instead of the typical two — and other major retailers have adjusted their plans accordingly in an attempt to grow sales during summer’s peak period. Pre-Prime Day data analysis suggests that sales could rise from 2025 levels. Notably, Amazon was not […]The post Amazon Prime Day estimate puts sales higher than Black Friday and Cyber Monday combined appeared first on Digital Commerce 360.

A new CEO is scheduled to take over leadership duties at Ahold Delhaize USA. The supervisory board for Netherlands-based Ahold Delhaize named Claire Peters its next CEO. She is a former leader at Amazon and would assume the role on Sept. 8. There, she will have oversight of the company’s U.S. portfolio. Those banners include […]The post Ahold Delhaize names new CEO to head USA operations appeared first on Digital Commerce 360.